Digital marketing is where creativity meets strategy, and innovation is the name of game. Explore how to captivate audiences in the digital landscape. From mastering social media platforms to crafting compelling content that leaves a lasting impression and evaluating the successes (and failures) of innovative brands, students learn the secrets behind building a powerful online presence. Analyzing the consumer and their journey, students learn the power of storytelling and how to pull their promotional strategy into a multi-channel campaign.